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🎯 The Perfect Social Media Mix:

I've mentioned this before in another blog, "How To Grow Your Facebook Page," but not gone into too much detail. Here's a little more information on the post types and some ideas to help you create interesting posts. Getting the right balance of posts isn't easy and all I can say in my experience is that it's best to keep posting regularly and vary them. Over time, you will see what works for your business. Every business is different, and it takes time to work this out, but consistent posting is key. Good luck! 

web design Doncaster - The Perfect Social Post

✅ 30% Educational
Teach people something useful!
Think tips, how-to videos, behind-the-scenes processes, or answering common customer questions.
➡️ “Here’s how we prep your meal…”
➡️ “Why this treatment works for dry hair…”

✅ 30% Entertaining
Let your brand's personality shine.
Post fun moments, join trends, or share memes that make people smile.
➡️ Staff birthday? Post a reel.
➡️ Funny comment from a customer? Share it (with their permission!).

✅ 30% Promotional
Yes, you still want to sell! But keep it short and eye-catching.
➡️ New offer? Snap a great photo.
➡️ Got a last-minute slot available? Post it in real time.

✅ 10% Engagement
Ask people to join in.
➡️ “What’s your favourite menu item?”
➡️ “Would you try this style?”

🎁 Want to really get people talking? Run a giveaway.

Running a giveaway is a powerful strategy to boost engagement and draw attention to your business. The prize doesn't have to be expensive; it can be a product or service you want to promote, or even your time and expertise. The key is to offer something that provides real value to your audience and aligns with areas of your business you'd like to grow. For example, if you're aiming to increase bookings for a particular service, offering it as a giveaway can showcase its benefits and attract interest. This approach not only highlights your offerings but also fosters goodwill and encourages potential customers to explore more of what you provide.

web design Doncaster - The Perfect Social Post

Here’s how to do it right:

  1. Offer something valuable for free
    🍽️ Restaurant? A free meal
    ✂️ Salon? A cut, colour, or luxury treatment
    🛍️ Shop? A product bundle
    🚗 Garage? Free MOT or car valet

  2. Make it shareable
    Ask people to like your page, tag a friend, and share the post.

  3. Make it look amazing on social media
    Decorate the table, give free extras, use glitter balloons — this is your chance to show off!

  4. Go the extra mile
    📸 Take photos and videos on the night
    🎥 Go live if something exciting is happening
    🎤 Ask winners for a quick review or reaction

  5. Turn it into more content!
    ➡️ Post their experience
    ➡️ Tag them in your thank-you post
    ➡️ Let your staff know they’re VIPs for the night

💡 People trust real experiences more than ads. So instead of just saying “we’re the best,” show it — and let your customers say it for you.

When promoting your business, it’s easy to fall into the trap of saying, “We’re the best” or listing features. But what really gets people’s attention is showing them what they’ll feel, experience, or achieve. Focus on the outcome, not the product. You’re not just selling a service — you’re offering a transformation.

🔁 Example Transformations (Feature vs Outcome):

Salon:
❌ We offer professional haircuts and styling.
✅ Walk out feeling confident, refreshed, and ready to take on the world.

Car Retailer:
❌ We sell reliable, affordable used cars.
✅ Find the perfect car to suit your lifestyle — with zero stress and full confidence.

Web Design:
❌ We build fast, mobile-friendly websites.
✅ Impress your customers online and start getting real results from your website.

Café or Takeaway:
❌ We use locally sourced ingredients and hand-make our pizzas.
✅ Treat yourself to food that feels homemade, tastes incredible, and hits the spot every time.

Fitness Trainer:
❌ We offer 1-to-1 personal training and meal plans.
✅ Feel stronger, sleep better, and see real progress — without the guesswork.

💬 Examples of What to Post

If you're stuck for ideas, here are a few examples that follow the perfect social media mix:

Educational

  • “How to clean your engagement ring at home (from a jeweller!)”

  • “3 ways to speed up your website (and why it matters)”

  • “Top 5 dog grooming tips between appointments”

Entertaining

  • A timelapse of your shop being cleaned or set up

  • “Guess what this is?” zoomed-in image challenge

  • Behind-the-scenes prep before opening hours

Promotional

  • “Our new offer just launched! 20% off until Friday.”

  • “We’ve added three new items to the menu – take a peek!”

  • “Back in stock: our best-selling product returns!”

Engagement-Based

  • “What would you name this coffee?” (photo of latte art)

  • “Help us decide – should we launch this new colour?”

  • “Tag someone who needs to try this!”

🔁 The Importance of Consistency

Social media success isn’t about posting once in a while and hoping for the best — it’s about showing up regularly.

Why consistency matters:

  • You stay top of mind with your audience

  • It helps you build trust over time

  • Algorithms favour active accounts

  • You gain more insights on what’s working

🗓️ Pro Tip: Pick a schedule you can realistically stick to — even if it’s just 2–3 times a week. Set reminders or use scheduling tools.

✅ ALWAYS reply to comments and messages. It’s not just polite — platforms reward engagement!

📍 Don’t Forget Google Posts!

Did you know your Google Business Profile allows you to post updates — just like Facebook or Instagram?

These posts:

  • Appear in local search results and on Google Maps

  • Help your listing stay active and fresh

  • Tell Google what your business is about

  • Can feature keywords to help with SEO

📌 Top Tip: Create posts with the headline of the keyword you want to rank for.
Example: If you want to rank for “Doncaster Dog Groomer”, your post could be:

🐾 “Looking for a reliable Doncaster Dog Groomer?”
This helps Google understand your services and boosts your search visibility!

🎯 Final Thoughts

Social media is no longer just about “being online.” It’s about building relationships, showing your value, and giving people a reason to trust and choose you.

  • Vary your content

  • Show up consistently

  • Engage with your audience

  • Don’t ignore your Google listing

  • Use your keywords with purpose

💡 Need help putting all this into action? Whether it’s content ideas, post creation, or full strategy, we’ve got you covered, contact us here.

Let’s make your business stand out online. 🚀

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