How to Grow Your Facebook Page (Even If You're Starting from Zero)
If you're a small business owner, you've probably been told to "get on Facebook" — but no one really tells you what that means or how to do it properly. It’s not just about posting random updates and hoping people notice. A well-setup Facebook Page can act like a mini-website, helping people find your business, contact you instantly, and build trust before they even visit.
Why Posting Consistently Matters
Posting now and again isn’t enough. If your Facebook Page is going to work for your business, it needs to stay active and fresh. The good news? You don’t need to post daily — just regularly enough so people know you're active and trustworthy.
The more consistent you are, the more Facebook’s algorithm will show your posts to others. Plus, your followers will start to recognise your style and look forward to your updates.
Test Different Types of Posts
Don’t just post the same thing every week. Try different types of content and see what gets the best reaction. Some examples include:
- Single images: Great for showcasing a product or service.
- Carousels: Multiple images in one post — perfect for telling a story or showing step-by-step work.
- Videos: Behind-the-scenes clips, quick tips, or even fun clips from your day.
- Reels: Facebook now prioritises short-form videos — use them to get more views!
Best Time to Post?
Posting when your audience is online makes a huge difference. If you post when they’re asleep or busy, your content might get buried. Use free tools like Meta Business Suite to see when your audience is most active and schedule posts at those times.
Write Posts That Get Engagement
It’s not just what you show — it’s what you say. Try to include questions, fun comments, or emotional triggers. For example:
- “Who would you bring for lunch here? Tag them 👇”
- “This one's for chocolate lovers 🍫 — who’s in?”
Tools That Make Life Easier
Use tools like Meta Business Suite (free from Facebook) or Later.com to schedule posts and save time. These tools let you:
- Post to Facebook and Instagram together
- Write everything in one place
- Track what’s working
What Should You Post?
If you're not sure what to post, don’t worry — most business owners feel the same. The trick is to mix it up and show your audience different sides of your business.
Show What You Do (and Where You Are)
Let people know what you offer and how they can find you. This helps build trust and makes your page more useful.
- “Today’s lunch special is waiting for you! 🍝 We’re open till 4pm at [Your Location].”
- “Pop in and see our new collection — next door to the bakery on High Street!”
- “Ready for a fresh haircut? 💇 Book now at [Link] or drop by — we’re at [Your Address].”
How-To Tips and Advice
Help your followers by sharing simple tips related to what you do. For example:
- A florist: “How to keep your flowers fresh all week 💐”
- A dog groomer: “5 things to check when brushing your dog at home 🐶”
- A café: “The secret to making a smooth latte ☕”
Behind the Scenes
Show people the real side of your business. This builds trust and makes you more relatable:
- Meet the team
- How something is made or delivered
- Your workspace, prep area, or even the van packed for the day!
Facebook Loves Video
Short videos — even filmed on your phone — often get more views and engagement than photos. Facebook Reels are especially good for reach, so don’t be afraid to film short clips of your day.
Growing Your Facebook Page (Even If You're Just Starting)
You don’t need thousands of followers to get results — you just need the right people to find you. Here’s how to grow your page, both free and paid.
Free Growth Tips
- Run a giveaway: “Win a free [product or service]! Like our page, share this post, and tag a friend to enter.”
- Comment as your page: Follow local pages or similar businesses and leave helpful, friendly comments as your page.
- Join local Facebook groups: Share tips or join conversations — not to spam, but to offer value and become known.
Try Paid Ads (Start Small)
Even £5–£10 can go a long way when you know what to promote. Focus on:
- Follower ads: Help build your audience
- Engagement ads: Boost posts so more people see and interact with them
- Website clicks: Send people to your website or booking form
Use A/B testing to try two versions of the same ad — e.g., different images or text — and see which one performs best.
Linking Facebook and Instagram the Right Way
Many businesses don’t realise that if your Facebook and Instagram aren’t properly connected, you’re missing out on some key benefits. When set up as a professional account, your profile can include:
- Clickable phone numbers and email buttons
- A map with your location
- One inbox for messages from both platforms
- The ability to schedule posts and reels from Meta Business Suite
How to Check If You’re Set Up Properly
Go to Meta Business Suite and check your settings. Make sure your Instagram account is linked under “Accounts.”
If you're unsure whether it's set up as a business page (rather than a personal profile), here's a quick test:
- Is there a “Contact” button on your profile?
- Do you have access to Insights (analytics)?
- Can you schedule posts or add services?
If not, it might be time to update your setup — it only takes a few minutes, and it makes your page look far more professional.
Facebook Growth Checklist
Here’s a simple checklist to keep your page growing:
- ✅ Post 3–5 times per week
- ✅ Use a mix of photos, videos, and Reels
- ✅ Engage with other pages and local groups
- ✅ Set up Meta Business Suite and schedule posts
- ✅ Link your Instagram account properly
- ✅ Run a small ad to promote a giveaway or popular post
- ✅ Make sure your contact info is clickable
- ✅ Celebrate milestones (e.g., 100 followers!)
Final Thoughts
Running a Facebook Page might seem overwhelming at first — but once it's set up correctly and you have a few great posts lined up, it can become one of your most powerful marketing tools.
Remember, it’s not just about posting — it’s about being findable, professional, and active. With the right setup, a bit of consistency, and a willingness to try new things, your Facebook Page can help you attract new customers and build a loyal community around your business.
Need help setting up your Facebook or Instagram properly? Get in touch and we’ll happily point you in the right direction — or do it for you!
Let us know what you post next — and tag us so we can cheer you on 🎉