Website Redesign
A Fresh Look for a Thriving Motorhome Business
When DJB Motorhome Rentals approached me to redesign their website, their goal was clear: they wanted a more modern, user-friendly website that would make it easy for customers to book motorhomes, access important information, and feel excited about their journey.
Here’s how I transformed their website to better serve their customers and business goals.
BEFORE
AFTER
New Features Added to the Home Page
1. Why Choose Us?
The new "Why Choose Us" section provides visitors with clear answers to common questions right at the start of the homepage. Positioned after the introductory text and a featured photo, this list-style section is visually engaging, with distinct colours to break up the information. It highlights essential points like competitive rates, no mileage restrictions, pet-friendly options, and 24/7 customer care.
To further enhance credibility, a review snippet is displayed right below, offering valuable social proof. Reviews were absent from the previous site but are now a crucial addition, helping to build trust and increase conversions—encouraging more potential renters to make bookings. The snippet includes a link that directs visitors to a full list of reviews at the bottom of the page, offering easy access to client feedback.
2. Simple, Streamlined Rental Process
A new 4-step rental process section was added to simplify the booking experience. Presented in four boxed icons, this section explains the steps:
- Choose Your Motorhome
- Check Availability
- Pay the Deposit
- Pickup & Enjoy Your Trip
This visually organised layout makes it easy for customers to understand the process, reducing any friction or uncertainty. It naturally leads visitors to explore the available motorhomes, with clickable links directing them to detailed pages for each vehicle.
Following this, two additional boxes introduce new pages:
- Things to Do – A guide for clients to discover local attractions and make the most of their trip.
- Groceries – A convenient service for customers to pre-order essentials, enhancing their experience upon arrival.
3. Embedded Google Map
To improve both SEO and user convenience, we embedded a Google Map on the homepage. This feature allows potential renters to quickly get directions to DJB Motorhome Rentals, enhancing local SEO visibility while providing practical support for customers.
4. Integrated Reviews with ReviewEase.biz
One of the standout additions to the new website is the integrated review section, using the ReviewEase.biz widget. By displaying recent Google and Facebook reviews directly on the site, DJB Motorhome Rentals can now showcase their glowing five-star feedback, providing transparent and accessible social proof to potential clients. This code-free widget automatically updates, making it easy to manage and ensuring that customers always see the latest reviews.
BEFORE
AFTER
Sigourney Motorhome
Sigourney: A New Layout with Easy Navigation
The redesigned rental page for Sigourney features a sleek, user-friendly layout with two prominent buttons: Check Availability and Sigourney Gallery. These allow visitors to quickly navigate to important information, making the booking process seamless. The introductory section highlights Sigourney's features, followed by a section titled Why Choose Sigourney? This answers common customer questions, helping them feel confident in their choice. The layout includes a photo of Sigourney, along with a floor plan to give customers a clear idea of the space and amenities available.
Gallery – A Full Lightbox Experience
On the old website, visitors could only view small thumbnail images that couldn’t be enlarged. Now, with the new lightbox gallery, customers can get a complete view of Sigourney inside and out. This improved gallery lets potential renters explore the motorhome in detail, offering a richer, more engaging experience. Making it easier to convert viewers into paying customers.
What’s Inside Sigourney?
This detailed section provides a comprehensive breakdown of Sigourney’s amenities and features. Divided into easy-to-read bullet points, it covers all the essentials as well as optional extras that can be added to enhance the experience. There’s also an Important Notes section, a new addition requested by the client, giving customers useful insights and additional information in a clear, organized format.
Check Availability and Secure Your Booking
This section uses an upgraded version of the booking plugin the client was previously using, with new functionalities to accept online payments. We guided DJB Motorhome Rentals through setting up a Stripe account and integrated it with the booking system, allowing for secure deposit collection and optional extras to be added at the time of booking. This streamlined process makes it easier than ever for customers to book with confidence.
