Updated for 2026: This guide has been expanded to include AI in SEO, structured data and modern search strategies to help businesses stay visible as search continues to evolve.

Are you wondering how to improve your SEO and get your website to the first page of Google? In this blog, I'll walk you through step-by-step examples of the exact strategies I used to rank my website for competitive keywords. Whether you're a beginner or looking to fine-tune your SEO skills, this guide covers everything from optimising your website's speed to using Google Business Profile effectively.

You'll learn actionable tips, real-world examples, and practical advice to boost your rankings. Plus, I'll share insider insights on how reviews, backlinks, and content updates can make a big difference. By the end, you'll have a clear roadmap to improve your SEO and attract more visitors to your site.

Let's get started!

Search Engine Optimisation (SEO) has changed a lot in recent years. While fast websites, strong content and local visibility still matter, search engines are now using AI to understand and present information differently. This guide walks you through practical ways to improve your SEO step by step, from technical basics to modern strategies that help your website stay visible as search continues to evolve.

1 - Optimise Website Loading Speed
2 - Content Delivery Networks (CDNs)
3 - Create High-Quality, Relevant Content
4 - Optimise On-Page Elements
5 - Secure Your Website with HTTPS
6 - Your Google Business Profile (GBP)
7 - Build High-Quality Backlinks
8 - Harness the Power of Google Search Console
9 - AI in SEO: What’s Changing and How to Stay Ahead
10 - Recommended Reading
11 - Frequently Asked Questions
12 - Conclusion

Actionable Steps:

• Check Your Site's Speed: Use tools like Google PageSpeed Insights or GTmetrix to analyse your website's loading speed.
• Compress Images: Large images can slow down your site. Utilise tools like TinyPNG or ImageOptim to reduce image sizes without compromising quality.
• Enable Browser Caching: Implement caching mechanisms to store parts of your website in users' browsers, reducing load times on subsequent visits.

Rename Images

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Use JPeg & WebP

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For images, I use JPEG format with a compression setting of 40-60%, depending on the level of detail in the image. Highly detailed images may require slightly lower compression to maintain quality. To save time, I batch convert my images and typically create two sizes: a large version at 1000 pixels wide and a smaller version at 500 pixels wide, compressed to around 45%.

To optimise loading speed, I ensure all images are kept under 200kb. I also rename each image file to include the keyword I’m targeting for the page and add it to it's alt text. This not only improves SEO but also helps search engines better understand the content of the image.

Free Image Compression Tool

If you need to reduce image sizes, try using a free online tool like this:

Free Online Image Compression

Images taken on modern smartphones are often over 4000 pixels wide, which creates very large file sizes. Reducing them to under 300kb can be challenging, so the first step is usually compressing the image and saving it as a JPEG. Avoid using PNG files on websites unless transparency is required, as they tend to be much larger. Resizing images to a sensible width and keeping file sizes low will help your website load faster, which is something Google and other search engines value.

CDNs are becoming increasingly popular with hosting providers and can significantly speed up your website. They work by distributing your website's content across multiple servers worldwide, delivering it to users from the nearest server location.  

CDN Benefits

• Faster load times for users across different geographical locations
• Reduced server load and bandwidth costs
• Improved website reliability and availability

Most hosting providers include CDN features and we're one of them! Check out our web hosting services here: Web Hosting Doncaster

High-quality content is the cornerstone of SEO. It’s the primary way to attract and engage your target audience while signaling to search engines that your site provides real value. In today’s digital landscape, where content is being created at an unprecedented pace, it’s never been more important to focus on creating useful, engaging, and well-crafted material.

The rise of AI tools like ChatGPT has made it easier than ever to generate content quickly, but not all AI-generated content hits the mark. The key is to use these tools strategically—to assist in brainstorming ideas, refining language, or speeding up repetitive tasks—while ensuring that the final output truly adds value for your readers.

Remember, the goal is to keep your audience on the page by providing information that answers their questions, solves their problems, or teaches them something new. If your content is poorly written, irrelevant, or lacks depth, visitors will leave quickly, increasing your bounce rate and potentially harming your SEO efforts.

To make your content work for both users and search engines, focus on these essentials:

• Add Value: Include actionable tips, unique insights, or real-world examples to make your content stand out.
• Be Engaging: Use a conversational tone, clear structure, and visuals to make your content readable and enjoyable.
• Prioritise Relevance: Align your content with your audience’s needs and ensure it stays on-topic.

By leveraging AI tools like ChatGPT, you can streamline your content creation process without sacrificing quality. Use AI to assist, but always inject your expertise, knowledge, and authenticity into the final product. The goal isn’t just to produce content—it’s to produce content that matters.

Actionable Steps:

• Conduct Keyword Research: Identify topics your audience is interested in using tools like AnswerThePublic or Ubersuggest.
• Develop a Content Strategy: Plan and create content that addresses your audience's questions and problems.
• Update Existing Content: Regularly refresh your content with new information to keep it relevant. I'm posting one to two new blogs a month at the moment with lots of social media posts linking back to them. 

Keyword Strategy Tips

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For a deeper dive into keyword strategies, read our guide: Mastering Keywords: A Non-Technical Guide for Business Owners

Using tools like Ubersuggest and SEMrush can make keyword research much easier and more effective. These tools analyse search data to provide valuable insights, including how many people search for a specific keyword each month and how competitive it is to rank for that keyword.

One of the key metrics these tools offer is SEO Difficulty, which ranges from 0 to 100. A higher score indicates a more competitive keyword that will be harder to rank for, while a lower score represents easier opportunities. For most websites, especially those just starting out or targeting niche audiences, it's best to aim for keywords with a difficulty score of 40 or below while still having a high search volume. These are often referred to as "low-hanging fruit" and can drive meaningful traffic without excessive effort.

Here’s how to maximise these tools:

• Find Relevant Keywords: Input broad topics related to your business or website, and let the tools generate a list of suggestions.
• Focus on Search Volume: Choose keywords that have consistent monthly searches to ensure you're targeting terms people actively look for.
• Assess Competition: Look for keywords that balance low difficulty with high intent. For example, a keyword like "affordable SEO services Doncaster" might have fewer searches but is more likely to convert if it matches your offerings.
• Analyse Competitors: Both Ubersuggest and SEMrush allow you to see what keywords competitors are ranking for, helping you identify potential gaps in your strategy.

With the rise of content saturation online, selecting the right keywords has never been more critical. These tools save time and provide data-driven direction, enabling you to focus on keywords that align with your audience's needs while giving you a competitive edge.

By using these insights and targeting achievable keywords, you’ll position your site to rank higher in search results and attract the right visitors to your pages.

I offer a free 5-minute SEO Reality Check where I look at your site
and tell you exactly what’s helping or holding you back.

Get Your Free SEO Review

What is On-Page SEO?

On-page SEO refers to the practice of optimising individual web pages to help search engines understand your content and improve your chances of ranking for target keywords. Unlike off-page SEO, which involves external factors like backlinks, on-page SEO is entirely within your control. By making small but strategic changes to your content, structure, and layout, you can significantly boost your site's visibility in search results.

These adjustments may seem minor, but they play a critical role in helping search engines like Google determine the relevance and quality of your content. Below are some simple yet powerful on-page elements you can optimise to make a big difference in your SEO results.

What is an H1 Tag?

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Use One H1 Tag Per Page:

• Each page should have only one H1 tag, as it signals the main topic of the page to search engines.
• Your H1 should include your primary keyword and clearly describe the content of the page. For example, if your keyword is "How to Improve SEO," your H1 might be "How to Improve SEO: A Complete Guide."
• Avoid using multiple H1 tags, as this can confuse search engines and dilute your page's focus.

Structure Content with Subheadings (H2, H3, etc.):

• Break your content into logical sections using subheadings.
• Include your target keyword or related keywords naturally in some of these headings to reinforce the page’s topic. For example:
  • H2: "Simple On-Page SEO Tips to Improve Rankings"
  • H3: "Why Keywords Matter in Subheadings"
• This structure not only improves readability for users but also helps search engines understand your content's hierarchy.
• Write meta descriptions that summarise your content and include a call-to-action, keeping them under 155 characters.
• Add relevant Meta Tags to each page that are unique to that page. 
• Use internal linking to connect related content on your site. 

• Optimise URLs:

  • Create short, descriptive URLs that include your target keyword.
  • For instance, instead of using yourdomain.com/page123, opt for yourdomain.com/how-to-improve-seo.
  • This practice makes your URLs more user-friendly and search-engine-friendly.

• Add Keywords Naturally in Plain Text:

  • Include your primary and secondary keywords throughout the body of your content. However, make sure they fit naturally within the text and context.
  • For example, instead of writing, "SEO improve SEO how to improve SEO," write: "SEO is essential for improving your website’s visibility. Here’s how to improve SEO effectively."
  • Remember that AI now evaluates keyword placement, so keyword stuffing can harm your rankings instead of helping.

• Write for Readers, Not Just Search Engines:

  • While optimising for search engines is important, your primary audience is human readers. Make sure your content is engaging, easy to read, and answers the user's intent.
  • Tools like Grammarly or Hemingway Editor can help ensure your content is clear and concise.

What Are Meta Tags and Meta Descriptions?

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Why AI Makes Natural Keyword Placement Essential

Google’s algorithms, powered by AI, have become highly advanced at detecting unnatural keyword use. Keyword stuffing or placing keywords in random, irrelevant parts of your content will likely lead to penalties or lower rankings. Instead, focus on creating high-quality, informative content where keywords blend seamlessly into the text.

How Often Should You Optimise On-Page Elements?

• Initial Setup: Perform on-page optimisation when creating or updating a page.
• Review and Update: Revisit your pages every 3-6 months to ensure they remain optimised for current keywords and trends.

By properly optimising your on-page elements and maintaining a logical structure, you’ll not only make your content more accessible to search engines but also enhance the user experience, encouraging visitors to stay longer and engage with your site.

Read more about SEO in our beginners guide that introduces you to the basics of SEO including Meta Tags and Keywords, it's HERE

In today’s online world, HTTPS isn’t optional—it’s essential. It’s critical for building trust with users, protecting sensitive data, and meeting search engine requirements. Modern web browsers now actively warn users when visiting websites without a valid SSL certificate, labeling them as "Not Secure." These warnings can discourage visitors and drive traffic away from your site.

The good news is that most hosting providers, including ours, handle this automatically for you. For example, with our hosting services, every website comes with a free SSL certificate pre-installed, so you never have to worry about it. If your hosting provider doesn’t offer this, it’s time to upgrade or switch—this is something you can’t afford to overlook.

Read more about our hosting and what's included here.

Actionable Steps:

1. Obtain an SSL Certificate:

   • Most modern hosting providers offer free SSL certificates. If yours doesn’t, consider moving to a hosting service that does.

2. Implement HTTPS Across Your Site:

   • Ensure every page on your website is served securely. Tools like Why No Padlock? can help you identify mixed content issues where some elements may still load via HTTP.

3. Update Internal Links:

   • Go through your site and update all internal links to use HTTPS. This ensures a seamless and secure browsing experience for your visitors.

Why HTTPS Matters

• Encryption and Security: SSL encrypts data exchanged between the user’s browser and your server, protecting sensitive information like login details and payment data.
• Trust and Credibility: Web browsers warn users when a site lacks SSL, which can lead to a loss of trust and decreased traffic.
• SEO Benefits: Google uses HTTPS as a ranking factor, giving secure sites a slight boost in search engine results.

By securing your website with HTTPS, you’re not just protecting your visitors—you’re also improving your SEO and demonstrating professionalism. If you’re looking for a hosting provider that makes this process seamless, check out our Web Hosting Services. It’s an effortless way to ensure your website stays secure and trusted.

Your Google Business Profile (GBP) is a cornerstone of local SEO. It directly influences how your business appears in local search results and on Google Maps, playing a significant role in driving traffic and attracting customers. When optimised effectively, your profile can set you apart from competitors and give you the edge needed to stand out in local searches.

Actionable Steps:

• Post Regular Updates:

  • Share updates about offers, new blog posts, or company news at least weekly. Active profiles not only engage users but also signal to Google that your business is relevant and current. I recommend posting twice a week! Post reviews and snippets for website pages that add value or highlight services. 

• Optimise for Keywords:

  • Include relevant keywords in your GBP description and posts. For example, if you’re targeting "SEO Services Doncaster," ensure this phrase appears naturally in your updates and descriptions.

• Encourage and Respond to Reviews:

  • Reviews are a game-changer for local SEO. Use a tool like ReviewEase to streamline your review process. It allows you to send polite, systematic requests for customer reviews, making it easier to consistently collect feedback.

• • Respond to all reviews, whether positive or negative, to show customers you value their feedback. This again shows Google that you are active and your profile is being used!

• Use Keywords in Customer Reviews:

  • Encourage customers to mention specific services or products in their reviews. For example, a review mentioning "affordable web design" or "SEO services" can improve visibility for those keywords in local searches.

Reviews Are Used in Search Engine Results Pages

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More Info

The Power of Google Reviews

• Boost Local SEO: Google heavily factors reviews into local rankings. More reviews, especially positive ones, improve your visibility in local searches.
• Increase Credibility: Reviews help potential customers decide if they can trust your business. A higher star rating often translates into more clicks and conversions.
• Appear in SERPs: Google often pulls reviews into search results, including aggregated star ratings. This not only improves your listing’s appearance but can also increase your click-through rate. Learn how to add Google review stars to your SERPs by reading this guide.
• Photos Enhance Visibility: Reviews that include customer-uploaded photos tend to perform better in local rankings and draw more clicks.

To make the most of Google’s power, you need a reliable method to request and generate Google Reviews consistently. If you’re not doing this, you’re missing out on a huge opportunity to boost your visibility and climb the rankings. Learn how to streamline your review process and maximise your SEO potential by reading more at ReviewEase.

Backlinking is one of the most powerful elements of SEO. A backlink is a link from another website to yours, signaling to search engines that your site is valuable and trustworthy. The more high-quality backlinks you have, the better your chances of ranking higher in search results. However, not all backlinks are created equal—it’s essential to focus on quality over quantity.

Here’s how you can start building backlinks effectively:

Actionable Steps to Build Backlinks:

• Analyse Your Competitors’ Backlinks:
• • Use tools like Ubersuggest to see where your competitors are getting their backlinks.

• • Identify relevant, high-authority sites they’re linked to and determine if you can secure links from the same sources. This might involve writing guest posts, submitting your business, or building partnerships.

• Submit to Free Business Directories:
  • Listing your website on reputable directories not only helps with backlinks but also increases your visibility to potential customers. Start with sites like:
    • Yelp
    • Thomson Local

• • Ensure your business details are accurate and consistent across all listings to improve local SEO.

• Leverage Social Media for Backlinks:
  • Social media platforms are invaluable for backlinking. Create posts that are engaging but leave the audience wanting more—encouraging them to click a link to your blog or website for the full answer. For example, if your blog is about "SEO Tips for Beginners," your post could be:
    "Did you know one simple SEO trick can boost your ranking overnight? Find out how in our latest blog—click the link!"

• • Share your content on Facebook, Twitter, LinkedIn, and other platforms regularly. These links not only drive traffic but also signal engagement to search engines.

Why Backlinks Matter

• Improve SEO Authority: Backlinks from reputable sites boost your domain authority, signaling trust to search engines.
• Drive Referral Traffic: A well-placed backlink on a high-traffic site can bring new visitors directly to your page.
• Social Engagement Signals: Social backlinks demonstrate user interest and activity, adding an extra layer of SEO value.

Backlinks are essential for building your site’s credibility and visibility, but they require consistent effort and strategic planning. By using tools to analyse competitors, submitting to relevant directories, and leveraging social media effectively, you’ll start seeing noticeable improvements in your rankings.

Ready to maximise your backlink strategy? Let us help! Learn more about our tailored SEO services at 121 Web Site. Together, we can build a strong backlink profile that drives results.

Google Search Console is a free, must-use tool for anyone serious about improving their SEO. It allows you to monitor your website’s performance in search results, submit individual pages for indexing, and upload a sitemap to help Google understand your site structure, which you should do once you've made any changes. 

Find out more from Google here

Actionable Steps:

1. Create and Submit a Sitemap:

   • A sitemap is a file that lists all the pages on your website, ensuring Google can find and index them.
   • Use free tools like XML-Sitemaps or an SEO plugin to generate your sitemap.
   • Once created, submit it to Google Search Console to make sure your pages are discoverable.

2. Submit Individual Pages:

   • When you publish new content, log into Search Console and submit the URL for faster indexing. This is particularly useful for new pages or blogs that you want to appear in search results quickly.

3. Keep Your Sitemap Updated:

   • Regularly check and update your sitemap to include any new pages or remove outdated ones. Most sitemap generators update automatically, but it’s always good to verify.

Google Search Console is a game-changer for improving your SEO and monitoring your progress. It’s simple to use, powerful, and absolutely free. To learn more about this tool and others, check out our guide: The Best SEO Tools for Beginners.

Search is evolving quickly. Google is introducing more AI-powered answers and summaries, which means websites need to be clearer, better structured and easier for machines to understand. Traditional SEO still matters, but modern SEO now includes preparing your website for AI-driven search.

How AI is Changing Search

Instead of showing only a list of websites, search engines are beginning to summarise information directly in results. This means your content needs strong structure, clear headings and useful information that AI systems can interpret easily.

Why Schema and Structured Data Matter

Schema helps search engines understand what your business does, where you operate and which services you offer. Adding structured data makes your website easier for both Google and AI tools to read. If you want to dive deeper into local structured data, you can read my guide here:

Unlocking the Power of Local Schema for Enhanced SEO

Different Types of Schema and Why They Matter

Schema isn’t a single piece of code that covers your whole website. Different pages often need different types of structured data depending on their purpose. For example, LocalBusiness schema helps search engines understand your location, Service schema explains what you offer, while Product, Review and FAQ schema can enhance specific pages with richer search results.

The key is relevance. Each page should use the schema that best matches its content rather than trying to apply one setup across the entire site. A well-structured website may include multiple schema types working together to give search engines a clearer picture of your business.

Using AI to Help Build Schema

You don’t need to write structured data from scratch anymore. AI tools can help generate schema code quickly when you provide the right information. For example, you can prompt AI with details about your business services, location and contact information to create a starting point, which can then be refined before adding it to your website.

• “Create LocalBusiness schema for an electrician in Doncaster including services and opening hours.”
• “Generate FAQ schema from this list of customer questions.”
• “Create service schema for a removals company offering house and office moves.”

Preparing Your Website for AI with an LLMS File

As AI search tools become more common, websites can include an LLMS.txt file to help AI systems understand how content should be interpreted. Think of it as a guide that gives structure and context to your website beyond traditional SEO signals.

An LLMS file usually sits in the root of your website and outlines key areas such as services, content topics and important pages. While it doesn’t replace SEO, it supports modern search by making your site easier for AI-driven platforms to read and summarise.

Creating one doesn’t need to be complicated. Many website owners now use AI tools to help draft an LLMS file by describing their business, services and target audience, then refining the output before uploading it to their site.

Staying Future-Ready

Modern SEO isn’t about chasing tricks or shortcuts. It’s about building clear, structured websites that both people and AI systems understand. Adding schema, improving content structure and keeping information up to date helps your site stay visible as search continues to evolve.

To further enhance your SEO knowledge, here are three recent and relevant articles:

• "The Ultimate Guide to SEO in 2024" by Search Engine Journal
  Summary: This comprehensive guide covers the latest SEO trends, including AI-driven search, voice search optimisation, and the growing importance of user experience signals. It provides actionable tips for staying ahead in the ever-evolving SEO landscape.
  Read the full article

• "10 SEO Techniques to Dominate Google Rankings in 2024" by Neil Patel
  Summary: Neil Patel shares cutting-edge SEO techniques, focusing on content optimisation for featured snippets, leveraging video SEO, and utilising schema markup. The article also discusses the impact of Core Web Vitals on rankings and strategies to improve them.
  Read the full article

• "The Future of SEO: Predictions and Strategies for 2024 and Beyond" by Moz
  Summary: This forward-looking piece explores emerging SEO trends, including the rise of visual search, the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content creation, and the increasing role of natural language processing in search algorithms.
  Read the full article

What is SEO?
SEO stands for Search Engine Optimisation, a practice that helps improve your website’s visibility on search engines, making it easier for potential customers to find your business online.

How long does SEO take to show results?
SEO is a long-term strategy that requires patience and consistent effort for sustained success. While it typically takes 3-6 months to see noticeable improvements, consistent and strategic actions can accelerate results. By following the tips in this blog, you could see meaningful progress as early as month two, with potential breakthroughs by month four.

For example, we achieved an incredible leap, moving from a position beyond 100, where we didn’t even register in search results, to page one within just four months. This was the result of a focused, consistent SEO approach.

Want to know how we did it? Learn more on our SEO Service Page and discover how we can help you achieve similar success!

What is the best free tool for SEO beginners?
Google Search Console is one of the best free tools for beginners to monitor and improve SEO performance. I also recommend Hike, and you can read more about it in our SEO Tools Blog. We also offer 50% off your first month so you can try it yourself.

How do I find the right keywords?
Use tools like Ubersuggest to identify low-competition keywords that are relevant to your audience. There are many tools available, so it’s important to find one that suits how you work.

How often should I update my content?
Updating your content regularly helps keep your website relevant and improves visibility. Adding new blogs or refreshing existing pages once or twice a month is a strong starting point. After publishing, create smaller content snippets for social media to extend the reach of each post.

Why are reviews important for SEO?
Reviews improve credibility and influence local search rankings. They also provide natural keyword-rich content that can appear in search results. Have a look at www.reviewease.biz for a more in-depth explanation.

What is AI SEO and does it replace traditional SEO?
AI SEO focuses on helping search engines understand your content through structure, clarity and context. It doesn’t replace traditional SEO like fast websites and strong content, but it adds another layer that helps modern search engines interpret your pages more effectively.

Do I need different schema for every page on my website?
Yes. Schema should match the purpose of each page. A local business page may use LocalBusiness schema, while service, product or FAQ pages use different structured data. Using the right schema for each page helps search engines understand your website more clearly.

What is an LLMS file and do small businesses need one?
An LLMS.txt file helps AI-driven search tools understand your website’s structure and content themes. It isn’t essential for every website yet, but it is becoming part of modern SEO as AI search continues to grow.

Can AI help create schema markup safely?
AI tools can help generate structured data quickly when you provide clear information about your business and services. The output should always be reviewed before adding it to your website to ensure it remains accurate and relevant.

How often should I review my SEO strategy?
SEO should be reviewed regularly as search engines evolve. Updating content, improving structure and adapting to AI-driven search trends helps keep your website visible and competitive over time.

SEO is a journey, not a one-time task. This blog has only scratched the surface of what it takes to improve your rankings and drive traffic to your site. While these strategies can help you get your page to rank better—and even reach page one, like we have—keeping it there requires consistency. Regular updates, ongoing optimisations, and fresh content are essential to staying ahead of the competition.

Remember, SEO isn’t just about impressing search engines; it’s about creating a valuable experience for your users. By focusing on their needs and preferences, you’ll not only improve your rankings but also build trust and engagement with your audience.

If you’re looking for professional SEO support, we offer tailored SEO packages designed to help you climb the rankings and stay there. For more information about our services, visit 121 Web Site and discover how we can help you achieve your digital goals.

Let’s take your SEO to the next level—consistently and effectively!

Fast. Easy. Effective. Free Guide

If creating posts still feels overwhelming, I offer a free website & marketing review where I’ll show you simple ways to use AI without it taking over your day.

Honest advice
No pressure
Built around small local businesses

Get Your Free Website Review

What is a “prompt”?

A prompt is simply what you type into the AI to ask it to do something.

The reason prompts matter is because AI doesn’t “know” your business unless you tell it.

A quick mindset shift about Facebook

Facebook is often one of the first places people check before contacting a business.

If your page hasn’t been updated for months, it doesn’t look great – especially if you want to attract younger customers.

This doesn’t mean posting every day or becoming a content creator.

It simply means showing up, looking active, and reminding people what you do.

Free AI tools you can use

Advanced options (optional)

Frequently Asked Questions

• Can I use ChatGPT for free to create Facebook posts?

  Yes. The free version is more than enough to create Facebook posts, content plans, and image prompts.

• What is the 70/20/10 rule for social media?

  It’s a simple balance: 70% helpful or educational content, 20% trust-building or human content, and 10% promotional posts.

• Can AI really write Facebook posts for my business?

  Yes, but the quality depends on how well you explain your business. That’s why prompts and context matter.

• Can AI create images for Facebook posts as well?

  Yes. AI can generate image prompts which you can use with image tools or platforms that support AI-generated images.

• Can I schedule AI-generated posts in advance?

  Yes. You can schedule everything using Meta Business, which comes free with every Facebook business page.

Want someone to set this up for you?

Final thoughts

This guide isn’t about becoming great at social media.

It’s about saving time, removing friction, and staying visible without stress.

AI works best when you treat it like a long-term assistant, not a magic button.

For more practical, jargon-free advice, contact us with any questions. 

Struggling to get enquiries from your website?

Our SEO support for Doncaster businesses focuses on visibility, leads and long-term growth.

If you’ve ever struggled to get photos off your phone and onto your computer — whether it’s for your website, Google Business Profile, or social media — here’s a super simple trick I use every day.

The best part? It’s free and you probably already have the tool on your phone: WhatsApp Business.

Step 1: Install WhatsApp Business

• Go to your app store (Google Play or Apple App Store) and search for WhatsApp Business.

• Download it — it’s free.

• Set it up like a normal WhatsApp account, but you’ll also get a private business page (only you see this).

💡 Example: My business page is called 121web.site, and it’s just for me.

Step 2: Install WhatsApp on Your Computer

• On your laptop or desktop, download WhatsApp Desktop from the official site or your app store.

• Open it — you’ll see a QR code on the screen.

• On your phone, open WhatsApp Business, go to Settings → Linked Devices, and scan that QR code.

• Now your phone and computer are linked — anything you send from your phone to your “business page” will appear instantly on your computer.

Step 3: Send Photos from Your Phone

• Open your WhatsApp Business chat with your own business page.

• Send the photo(s) you want to use.

• On your computer, open WhatsApp Desktop and download them — they’ll save straight to your Downloads folder.

Step 4: Rename Your Images for SEO

Photos from your phone usually have names like IMG12345.JPG — not very helpful for Google!
Rename them with descriptive, keyword-rich names before you upload them anywhere.

✅ Examples:

• web-design-doncaster.jpg

• dog-grooming-salon-doncaster.jpg

• web-design-doncaster-free-blog.jpg

Step 5: Upload to Your Google Business Profile

There are two main places you should be adding these photos:

1️⃣ Add Photos – Upload them as new photos in your profile.
2️⃣ Create a Post/Update – Write something about the photo and share it as a new post.

Step 6: Write a Post

I use ChatGPT to help write short, engaging posts to go with my photos (I’ll explain how to do this in my next post).

Why This Works

• It’s quick — no need for USB cables or cloud services.

• It keeps your business visually active on Google.

• Renamed photos help you show up in more searches.

PRO TIP: Image Sizes

Struggling to get enquiries from your website?

Our SEO support for Doncaster businesses focuses on visibility, leads and long-term growth.